about us


María Paz Caballero (coolhunter&trendguide)


Im a touristic planner, Master in Management and Tourism Planning and also PhD student in the same subjetc. I’ve been trained as a coolhunter since 2009 attending various training courses and specialization, even in cities like London or Berlin. Im specialized in touristical Coolhunting recently introducing my thesis on “New trends in tourist areas” at the University of Coruna. Currently I am a member of the Board of Directors of the Spanish Association of Coolhunting, a fantastic initiative that coordinates its president, Manuel Serrano Ortega, another major national coolhunters and with which I have the good fortune to collaborate. Also, I am part of the board of experts and teachers in ICEMD and ESIC. So my personal project I undertake tourist coolhunting result of my passion for traveling and discovering new things constantly. Adventurer when I travel, I am fleeing from the tourist centers and enjoy themselves with the places that are still untapped and usually only for locals. Also I became a fashion lover since I started with this project, and so, fashion has converted in a very strong part of my life, being like the most important topic in trendsandtopics. Based in London, I work for the french brand Cop Copine.


Gúmer del Olmo (coolhunter&trendguide)


Graduated in Business Studies ETEA (University of Cordoba) and Master in International Tourism at the University of Valencia, complement my education with a course about Coolhunting in the Instituto Superior de Arte in Madrid in my desire to combine my passion for the world of business environment to tourism and fashion. Passionate aesthetics, fashion, charming sites and undiscovered destinations, meeting in Trendsandtopics great ally to join my predilections. Immersed in it since early 2012, I prepare  trend analysis and reports applied to sectors such as leisure, culture, travel and fashion betting so faithfully as a forecasting tool consumption and distinctive note of brands and businesses against competitors. I am relocated in London now where I work for brands such as Armani, Alexander MCQueen, Dries Van Noten among others. In Trendsandtopics we believe in small business and personal projects very products and services that, increasingly, are reference in the rest of European cool epicenters such as Berlin, London or Paris.